by Dianna Marino, RD at Kindful Body
As the holidays approach, so do the gatherings involving delicious foods both savory and sweet, and unfortunately for many, often served with a side of diet culture. When you think of Christmas cookies, pumpkin pie, or Hanukkah donuts, what comes to mind? If your first thought was about the sugar, then you’re not alone. Sugar has been demonized in diet culture for the past several years, often being characterized with fear-mongering words like “toxic” or “poison”.
The anti-sugar campaign is nothing new. Diet fads often choose a food group to single out and create a sense of danger around. Take the 90’s for example, when the culprit was fat. Fat-free everything was all the craze! Enter the 2010’s, fat is back, and sugar is the new common enemy! Without something to fear, eliminate, or restrict, diet culture fails to thrive.
It’s not you, sugar. It’s us.
So what’s behind these claims that sugar is just the worst? Some believe it leads to increased inflammation, a hot buzzword in wellness culture. Others believe that sugar signals the same receptors in our brain as addictive drugs. When we look at research that examines if sugar is addictive, we are speaking about a chemical addiction similar to that of substance addiction, rather than a behavioral addiction. There is little evidence supporting sugar addiction in humans, as studies have only been done on animals. The research shows binge-like behaviors but only after the animal was given limited access to the sugar. This poses a very interesting and likely take: do we only feel like we are addicted to sugar because we don’t allow ourselves to have it?
A lack of permission is often a driver for binge-like behaviors, including secretive eating and feeling out of control around food. Have you ever had a dessert you normally wouldn’t have in the home and found yourself thinking about it constantly until you either A.) devour much more than feels good in one sitting, or B.) get rid of it because you are so consumed by it and don’t trust yourself with it?